IMRB is a unit of: (A) United Thompson Associates (B) Universal Thompson Associates (C) Hindustan Thompson Associates (D) Indian Thompson Associates Correct Ans: (C) Explanation: IMRB (Indian Market Research Bureau) is a unit of Hindustan Thompson Associates (HTA). Established in 1971, it quickly became India’s leading market research agency. Before IMRB, businesses relied on limited […]
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The research unit of the advertising agency, ‘the Hindustan Thompson Associates’ is (A) NRS (B) IMRB (C) ORG (D) MARG Correct Ans: (B) Explanation: The research unit of the advertising agency Hindustan Thompson Associates is IMRB (Indian Market Research Bureau). IMRB plays a crucial role in the market research industry in India. It provides valuable
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