Set of characteristics that make a brand unique in the market place: 

A set of characteristics that make a brand unique in the market place:  (A) Segmentation (B) Imaging (C) Brand equity (D) Stereotyping Correct Ans: (A) Explanation: Segmentation is crucial in marketing. It helps companies divide the market into smaller, manageable groups based on various factors like demographics, location, and consumer behavior. By segmenting the market, […]

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