Which medium is known as poor cousin of television and print?

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Which medium is traditionally known as poor cousin of television and print media? (A) Out-door media (B) Transit media (C) Folk media (D) New media Correct Ans: (A) Explanation: For a long time, experts have referred to out-door media as the poor cousin of television and print media. This term comes from the perception that […]

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