The advertising medium that has the advantage of high selectivity

Leave a Comment / Advertising and Marketing Communication, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The advertising medium that has the advantage of high selectivity, immediacy and low cost is (A) Newspaper (B) Direct Mail (C) Radio (D) Online Correct Ans: (D) Explanation: Online advertising stands out due to its high selectivity, immediacy, and cost-effectiveness. Unlike traditional media, digital platforms allow advertisers to target specific audiences based on demographics, interests, […]

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