What are GRP’s? (A) Group rating points (B) General rating points (C) Gross rating points (D) Generated rating points Correct Ans: (C) Explanation: Gross Rating Points (GRPs) measure the effectiveness of an advertising campaign. GRPs indicate the total exposure an ad receives across a target audience by combining both reach and frequency. Reach shows the number of people exposed to the ad, while frequency reflects how often the audience sees the ad. To calculate GRPs, you multiply the reach percentage by the frequency of the ad. For example, if an ad reaches 30% of the target audience and airs 3 times, the GRP would be 90 (30 x 3). This number provides an overall measure of the ad’s impact and helps media planners assess the efficiency of their campaigns. GRPs matter because they help advertisers determine how well they are reaching their target audience. A higher GRP typically signals better campaign performance, meaning more people see the ad frequently. In conclusion, GRPs are essential for measuring an ad’s exposure and effectiveness. They offer a clear view of how well an ad is performing in terms of reach and frequency. By understanding GRPs, advertisers can optimize campaigns for better results.