Tag: Gerbner model

Match the following: List I- (Model)List II- (Elements)(a) Jakobson's(i) E, E1 and SE(b) Westley and Mac Lean's(ii) ABX triangle(c) Newcomb's(iii) ABXC(d) Gerbner's(iv) Constitutive factors Codes:(a)(b)(c)(d)(A)(i)(iv)(ii)(iii)(B)(iv)(iii)(ii)(i)(C)(iii)(ii)(i)(iv)(D)(ii)(i)(iii)(iv) Correct Ans: (B) Explanation: Let’s break down each model and its matching element. This will make the concepts clear and easy to remember. First, Jakobson's model describes communication using six constitutive factors—context, message, sender, receiver, contact, and code. It focuses heavily on language functions, so it links best with constitutive factors. Next, Westley and MacLean’s model is more complex. It deals with mass communication. The model includes ABXC elements. Here, A is the sender, B is the receiver, X represents various events, and C represents the gatekeeper or editorial filter. Thus, it perfectly connects to ABXC. Now, consider Newcomb’s model. It explains communication in a social setting. This model uses the ABX triangle. A and B are individuals, and X is the shared object or issue. So, the communication maintains equilibrium among all three. Therefore, it matches with ABX triangle. Finally, Gerbner’s model explains the process of perception and communication. It uses E, E1, and SE. Here, E stands for the event, E1 is the event as perceived, and SE is the signal emitted. This helps describe how media content gets shaped and shared. So, it clearly fits with E, E1, and SE. Now, when we match all models to their correct components, we get: Jakobson’s → Constitutive factors Westley and MacLean’s → ABXC Newcomb’s → ABX triangle Gerbner’s → E, E1 and SE This makes Option (B) the correct and logical choice. In conclusion, understanding these model-element pairings helps you grasp how different theorists explained the flow of communication. Each model brings a unique perspective, but they all add value to the field of mass communication.

Tag: Gerbner model

Matching Communication Models with Their Elements

Gerbner identifies true information point beyond normal elements

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