The eye-movement that flows in the shape of letter ‘s’ is (A) Gaze motion (B) Proportion (C) Balance (D) Emphasis Correct Ans: (A) Explanation: Gaze motion describes how the human eye moves while scanning an image, text, or layout. It typically follows an 'S' shape, starting from the top-left corner, moving across, and then flowing downward in a curve. Designers and advertisers use this natural eye movement pattern to create visually engaging content. Studies show that people scan information in predictable ways. When reading, the eye moves from left to right in most languages. However, in visual design, the gaze follows a more fluid and curved path, forming an 'S' shape. This movement guides the viewer’s attention from key elements to supporting details, ensuring they absorb the most important information first. Marketers and graphic designers take advantage of gaze motion by placing critical elements—such as headlines, images, and call-to-action buttons—along this natural scanning path. Websites, advertisements, and newspapers use this technique to enhance readability and engagement. Moreover, understanding gaze motion helps improve content placement, visual balance, and user experience. For instance, in news media, editors strategically place headlines and images to align with how readers' eyes naturally move. Similarly, digital platforms structure layouts to direct attention toward key messages. In conclusion, gaze motion plays a vital role in visual communication. By leveraging this natural eye movement, designers can make content more appealing, effective, and user-friendly.