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The Westley and McLean Model of communication identifies _____

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The Westley and McLean Model of communication identifies _______ role of the receiver. (A) The advocacy (B) The environmental (C) The gatekeeper (D) The behavioural Correct Ans: (D) Explanation: The Westley and McLean Model of communication emphasizes the behavioral role of the receiver. Unlike earlier models, which focused primarily on message transmission, this model recognizes […]

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Day wise DMCQ

Day 21- Daily Mass Communication Quiz (DMCQ)

Leave a Comment / DMCQ, MCQ (Question-Answer) /

Journalism and Mass Communication Objective Questions (DMCQ) 1.How many of the sensory channels can be applied while viewing a television programme? a. One b. Two c. Three d. Four Correct Answer: (B) Two Explanation: Marshall McLuhan contended that media operate by their extension of the human senses. For example, reading a book ostensibly needs only

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