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Functional Value

Why Do Many New Brands Fail Every Year?

Leave a Comment / Advertising and Marketing Communication, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Every year a large number of new brands fail and thus die. Reason (R): Brands survive only when they have functional value. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. […]

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Understanding Concepts and Their Examples in Marketing

Leave a Comment / Advertising and Marketing Communication, June 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Match the List I (Concepts) with List-II (Examples/ Explanations): List I (Concepts) List II (Examples) (a) Category (i) Logo of ‘Bata’ (b) Segment (ii) Breakfast cereal (c) Added value (iii) Sweetened Breakfast cered (d) Functional Value (iv) Painkiller ‘SS’ Codes: (a) (b) (c) (d) (A) (ii) (iv) (i) (iii) (B) (iv) (ii) (iii) (i) (C)

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