Which of the following are fundamental to media planning? i. Compliance ii. Reach iii. Cost iv. Power v. Frequency (A) i, ii, and iv only (B) ii, iii and iv only (C) ii, iii and v only (D) iii, iv and v only Correct Ans: (C) Explanation: Media planning is crucial for ensuring that advertisements […]
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A specially designed oscilloscope used to graphically display a video signal: (A) Vu Meter (B) Viewfinder (C) Studio Monitor (D) Waveform Monitor Correct Ans: (D) Explanation: A Waveform Monitor is a specialized oscilloscope that is designed to display and analyze a video signal. It helps technicians measure the amplitude, frequency, and phase of video signals.
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Improvement in audio quality by altering the frequency feature is done through: (A) erasing (B) Correcting (C) equalisation (D) wiping Correct Ans: (C) Explanation:- The correct answer is (C) Equalisation. Explanation: Equalisation (EQ) adjusts the balance between frequency components of an audio signal to improve its quality. It achieves this by boosting or cutting specific
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Write the correct sequence of news factors identified by Galtung and Ruge: (A) Amplitude, Unambiguity, Familiarity, Frequency (B) Unambiguity, Familiarity, Frequency, Amplitude (C) Frequency, Amplitude, Unambiguity, Familiarity (D) Familiarity, Frequency, Unambiguity, Amplitude Correct Ans: (C) Explanation: – Galtung and Ruge’s 1965 study on news values outlined key factors that influence the selection of news stories.
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Response decay is the rate of decline in response to: (A) an advertisement (B) an editorial (C) a news story (D) a letter to the editor Correct Ans: (A) Explanation: – Response decay refers to the rate at which a response to an advertisement declines over time. Advertisers track this to understand how long the
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