Write the correct sequence of news factors identified by Galtung and Ruge: 

(A) Amplitude, Unambiguity, Familiarity, Frequency

(B) Unambiguity, Familiarity, Frequency, Amplitude

(C) Frequency, Amplitude, Unambiguity, Familiarity

(D) Familiarity, Frequency, Unambiguity, Amplitude

Correct Ans: (C)

Explanation: –

Galtung and Ruge’s 1965 study on news values outlined key factors that influence the selection of news stories. These factors are listed in a specific order:

Familiarity: Events related to the audience’s cultural or geographical proximity are preferred.

Frequency: Stories that match the regular timing of news cycles are more likely to be picked.

Amplitude: Larger, more dramatic, or impactful events gain attention.

Unambiguity: Clear, straightforward events are easier to report and comprehend.