Frankfurt School

Who described media contents as cultural products?

Who described media contents as cultural products? (A) Marshal Mc Luhan (B) E.M. Rogers (C) Newcomb (D) Theodor Adorno Correct Ans: (D) Explanation:Theodor Adorno, a leading figure of the Frankfurt School, viewed media content as cultural products. Unlike artistic expressions, these products result from mass production. Therefore, Adorno argued that media had become tools for […]

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Understanding Key Thinkers in Media and Communication Studies

Match the List-I with the List-II List I List II (a) Jurgen Habermas 1. Positivism (b) Herburt Marcuse 2. Diffusion of innovations (c) Emile Durkheim 3. Public sphere (d) E.M. Roger 4. Frankfurt school Codes: (a) (b) (c) (d) (A) 4 3 1 2 (B) 3 2 4 1 (C) 3 4 2 1 (D)

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Frankfurt School’s View on Mass Culture

Assertion (A): A group of German intellectuals belonging to the Frankfurt school believed in the elite cultural tradition of Europe, Vis-à-vis communication. Reason(R): For them, the mediated mass culture of the us was corrupt and low. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not

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Adorno and Horkheimer’s Concept of Cultural Industry

Assertion (A): Adorno and Horkhiemer believed that mass media were a cultural industry. Reason (R): Since the media were producing ‘safe, standardised’ products to suit the needs of the socialist economy. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

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Who first described mass media as a culture industry?

Who first described mass media as a culture industry? (A) Stuart Hall (B) Theodor Adorno (C) Stuart Mill (D) Jean Boudrillard Correct Ans: (B) Explanation: The term “culture industry” was first introduced by Theodor Adorno and Max Horkheimer, two prominent members of the Frankfurt School. They coined this term in their 1944 book Dialectic of

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School of thought which advocated media manipulation of images

The school of thought which advocated media manipulation of images and symbols to protect the interests of the dominant class is:  (A) Frankfurt School (B) Chicago School (C) Toranto School (D) Glasgow School Correct Ans: (A) Explanation: The Frankfurt School argued that media manipulates images and symbols to protect the interests of the dominant class.

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