Who described media contents as cultural products? (A) Marshal Mc Luhan (B) E.M. Rogers (C) Newcomb (D) Theodor Adorno Correct Ans: (D) Explanation:Theodor Adorno, a leading figure of the Frankfurt School, viewed media content as cultural products. Unlike artistic expressions, these products result from mass production. Therefore, Adorno argued that media had become tools for […]
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Match the List-I with the List-II List I List II (a) Jurgen Habermas 1. Positivism (b) Herburt Marcuse 2. Diffusion of innovations (c) Emile Durkheim 3. Public sphere (d) E.M. Roger 4. Frankfurt school Codes: (a) (b) (c) (d) (A) 4 3 1 2 (B) 3 2 4 1 (C) 3 4 2 1 (D)
Understanding Key Thinkers in Media and Communication Studies Read More »
Assertion (A): A group of German intellectuals belonging to the Frankfurt school believed in the elite cultural tradition of Europe, Vis-Ã -vis communication. Reason(R): For them, the mediated mass culture of the us was corrupt and low. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not
Frankfurt School’s View on Mass Culture Read More »
Assertion (A): Adorno and Horkhiemer believed that mass media were a cultural industry. Reason (R): Since the media were producing ‘safe, standardised’ products to suit the needs of the socialist economy. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
Adorno and Horkheimer’s Concept of Cultural Industry Read More »
Who first described mass media as a culture industry? (A) Stuart Hall (B) Theodor Adorno (C) Stuart Mill (D) Jean Boudrillard Correct Ans: (B) Explanation: The term “culture industry” was first introduced by Theodor Adorno and Max Horkheimer, two prominent members of the Frankfurt School. They coined this term in their 1944 book Dialectic of
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The school of thought which advocated media manipulation of images and symbols to protect the interests of the dominant class is: (A) Frankfurt School (B) Chicago School (C) Toranto School (D) Glasgow School Correct Ans: (A) Explanation: The Frankfurt School argued that media manipulates images and symbols to protect the interests of the dominant class.
School of thought which advocated media manipulation of images Read More »
Explore the critical media theories of Debord, Adorno, Carey, and Eco, and understand how media transforms our social and cultural landscapes.
MEDIA THEORIES DECODING: KEY MEDIA THINKERS Read More »
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