Understanding Participatory Communication in Media

Assertion (A):   Participatory communication implies peopleโ€™s participation in production process from the stage of idea to reception of final message.  Reason (R):   Messages created through participatory mode do not address the needs of the audience.  (A) Both (A) and (R) are true.  (B) Both (A) and (R) are true, but (R) is not […]

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