Assertion (A): The television in India does not cater to the needs of the common people. Reason (R): All the television channels are owned by the rich and powerful persons. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) […]
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Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D) Encoders Correct Ans: (C) Explanation: The uses and gratifications approach places audiences at the center of media consumption. This theory, developed by Elihu Katz, Jay G. Blumler, and Michael Gurevitch, explains why people actively choose media based
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_________ is considered as a mechanical medium. (A) Book (B) Newspaper (C) Television (D) Puppetry Correct Ans: (C) Explanation: Television is a mechanical medium because it depends on electronic and mechanical systems for broadcasting. Unlike print media, it does not rely on manual printing methods. Instead, it uses signal transmission, video processing, and broadcasting technologies
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Charles R. Wright was the first theorist who identified the media function of (A) Information (B) Education (C) Interpretation (D) Entertainment Correct Ans: (D) Explanation: Charles R. Wright was the first theorist to identify entertainment as a key function of mass media. Firstly, he analyzed how media serves various roles in society. He found that
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Mass media objectives include: (i) Information (ii) Education (iii) Entertainment (iv) Instruction (A) (i), (ii) (B) (i), (ii), (iii) (C) (i), (ii), (iii), (iv) (D) (i), (iii) Correct Ans: (B) Explanation: Mass media serves several important objectives, with the primary ones being information, education, and entertainment. These collectively define the role of mass media in
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In the history of evolution of radio communication in India, the correct sequence is (A) AIR – FM – Digital Audio Broadcasting – Internet Radio (B) FM – AIR – Digital Audio Broadcasting – Internet Radio (C) AIR – Digital Audio Broadcasting – FM – Internet Radio (D) AIR – Internet radio – FM –
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Identify the correct sequence of media as they became popular, arranged in chronological order (A) Printing Press – B’ casting – Narrow casting – Web casting – User generated content (B) Printing Press – Narrow – casting – User generated content – B’ casting – Web casting (C) B’ casting – Printing Press – Narrow
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The term ‘Vividh Bharati’ is related to (A) School Education (B) College Education (C) Radio (D) TV Correct Ans: (C) Explanation: The term “Vividh Bharati” refers to a popular radio service operated by All India Radio (AIR). It plays a significant role in providing entertainment and cultural programming in India. This service, introduced in 1957,
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