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Interaction with media contents and critically analyzing them is

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Interaction with media contents and critically analyzing them is known as (A) Media convergence (B) Media literacy (C) Media analysis (D) Media critique Correct Ans: (B) Explanation: Media literacy refers to the ability to interact with media content while critically analyzing its messages. It enables individuals to evaluate information, identify biases, and make informed decisions. […]

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Impact of the Global Village on Culture and Media

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Read the following passage and answer the questions. Global village proponents see the world community coming closer together as a common culture is negotiated and, not incidentally as we became more economically interconnected. “We are witnessing the revolution of the empowerment of the media consumer,” argues Reuters Television Director Enrique Jara. There should be little

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Development vs. Political News in Newspapers

Leave a Comment / MCQ (Question-Answer), Newspapers & Magazines, Sept 2013 (II), UGC-NET (Paper II) /

Assertion (A): Newspapers publish more stories on development because readers prefer them. Reason (R): Newspaper managements prefer political stories and therefore editors prefer them. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is

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Media literacy does not consist of

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Media literacy does not consist of (A) Strategies for analysing and discussing media messages. (B) Heightened expectations from media. (C) Respect for the power of media messages. (D) Knowledge of genre conventions and the recognition of their mixing. Correct Ans: (B) Explanation: Media literacy helps individuals analyze, interpret, and evaluate media messages. It teaches people

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Media Logic and Content Standardization in Mass Communication

Leave a Comment / June 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Read the following passage and answer question. Media organizations apply a form of cultural standardization during the processing of media raw material. It is suggested that media are constrained by their definitions and associated expectations as to what they are good for in general and what sort of content they can best offer and in

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Television integrates members of culture into its dominant value it is

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

Because television integrates members of a culture into its dominant value system, it is referred to as (A) Mythological (B) Traditional (C) Determinative (D) Bardic Correct Ans: (D) Explanation: Television acts as a bardic medium because it integrates cultural values into a dominant value system. Since ancient bards used storytelling to pass down traditions and

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Transmission of several channels of compressed digital contents is

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

Simultaneous transmission of several channels of compressed digital contents of television is referred to as (A) Digicast (B) Multicast (C) Narrowcast (D) Personal cast Correct Ans: (B) Explanation: Multicast refers to the simultaneous transmission of multiple compressed digital television channels. Since digital broadcasting allows efficient data compression, networks can deliver several programs using the same

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Number of AIR channels service by KU band on DTH platform is

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Radio, UGC-NET (Paper III) /

The number of AIR channels given service by the KU band on DTH platform is (A) 9 (B) 10 (C) 11 (D) 12 Correct Ans: (D) Explanation: All India Radio (AIR) delivers 12 channels through the KU band on the Direct-to-Home (DTH) platform. Since satellite technology enhances radio transmission, AIR uses the KU band to

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