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Mass communication gets filtered by

Mass communication gets filtered by (A) Audience (B) Media (C) Gatekeepers (D) Encoders Correct Ans: (C) Explanation: Gatekeepers play a crucial role in mass communication by filtering and controlling information before it reaches the public. Editors, journalists, and media executives actively decide which news stories to publish, broadcast, or remove. They consider factors like relevance, […]

Central to the uses and gratifications approach would be

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) / Dr. Ranjan Kumar

Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D) Encoders Correct Ans: (C) Explanation: The uses and gratifications approach places audiences at the center of media consumption. This theory, developed by Elihu Katz, Jay G. Blumler, and Michael Gurevitch, explains why people actively choose media based

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