Mass communication gets filtered by (A) Audience (B) Media (C) Gatekeepers (D) Encoders Correct Ans: (C) Explanation: Gatekeepers play a crucial role in mass communication by filtering and controlling information before it reaches the public. Editors, journalists, and media executives actively decide which news stories to publish, broadcast, or remove. They consider factors like relevance, […]
Mass communication gets filtered by Read More »
Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D) Encoders Correct Ans: (C) Explanation: The uses and gratifications approach places audiences at the center of media consumption. This theory, developed by Elihu Katz, Jay G. Blumler, and Michael Gurevitch, explains why people actively choose media based
Central to the uses and gratifications approach would be Read More »
Complete this quick ₹0 process and start exploring JMC Study Hub resources in just 1 minute.
Go to www.jmcstudyhub.com
Click Student from the top menu and complete login/signup.
Download the app and follow the same student login process.
Choose Free Demo Access product with price ₹0.
Finish checkout and enjoy free access instantly.
Access resources, lectures, tests and scorecards for free.
