“Do you have it in you?” is an ad slogan of Correct Ans: (A) Explanation:The slogan “Do You Have It in You?” comes from one of the most recognized advertising campaigns of the Indian Army. This powerful line aims to inspire, challenge, and awaken the spirit of courage in the youth. It’s not just about […]
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Theme advertisements normally contain (A) Discount data (B) Emotional appeal (C) Investment information (D) Colourful slang Correct Ans: (B) Explanation: Theme advertisements primarily use emotional appeal to engage audiences and build strong connections. These ads focus on feelings rather than direct product promotion, making them more impactful. Therefore, brands use emotions like happiness, nostalgia, love,
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The creative function of communication is important in (A) Encoding (B) Feedback (C) Rituals (D) Propaganda Correct Ans: (D) The creative function of communication plays a vital role in propaganda. It helps in shaping messages that persuade, influence, and mobilize people toward a specific belief or action. Through symbols, storytelling, visuals, and emotional appeal, propaganda
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Theatre test is conducted to check the effects of a: (A) Campaign (B) Service (C) Advertisement (D) PR Correct Ans: (C) Explanation: A theatre test evaluates the effectiveness of an advertisement. Researchers show advertisements to a live audience in a controlled environment, often resembling a theatre. They aim to measure how well the advertisement communicates
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Short phrases of music used as punctuation devices in television broadcasting are called: (A) Stylised music (B) Prompters (C) Stingers (D) Sound bites Correct Ans: (C) Explanation: In television broadcasting, broadcasters use short phrases of music as punctuation devices, which are called Stingers. These brief musical cues punctuate moments in a broadcast, creating an immediate
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