“Do you have it in you?” is an ad slogan of
- Indian Army
- Censor Board
- Coast Guards
- Border Security Forces
Correct Ans: (A)
Explanation:
The slogan “Do You Have It in You?” comes from one of the most recognized advertising campaigns of the Indian Army. This powerful line aims to inspire, challenge, and awaken the spirit of courage in the youth. It’s not just about joining the military; rather, it calls upon individuals to reflect on their inner strength and sense of duty.
Initially launched as a recruitment campaign, the slogan quickly evolved into a symbol of patriotism and selfless service. It effectively used visuals of real-life soldiers, tough terrains, and intense training to strike an emotional chord. As a result, the audience didn’t just watch the ad—they felt it.
Moreover, the message connects deeply with the values the Indian Army represents: bravery, honor, and discipline. Through this short yet impactful phrase, the Army invites people to rise above comfort, take responsibility, and stand for the nation.
Unlike typical commercial ads, this campaign doesn’t sell a product. Instead, it sells a cause—a life of purpose and sacrifice. So, in terms of branding, the Indian Army successfully turned a recruitment message into a national motivator.
Therefore, option A is the correct choice. The slogan belongs to the Indian Army, and it continues to inspire millions even today.
