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Reaching maximum number of people at the least cost by media

Leave a Comment / June 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Reaching the maximum number of people at the least possible cost by media is called (A) Media manipulation (B) Mediated communication (C) Media efficiency (D) Media consistency Correct Ans: (C) Explanation: Media efficiency refers to the ability of media to reach the highest number of people at the lowest possible cost. It is a key […]

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The advertising medium that has the advantage of high selectivity

Leave a Comment / Advertising and Marketing Communication, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The advertising medium that has the advantage of high selectivity, immediacy and low cost is (A) Newspaper (B) Direct Mail (C) Radio (D) Online Correct Ans: (D) Explanation: Online advertising stands out due to its high selectivity, immediacy, and cost-effectiveness. Unlike traditional media, digital platforms allow advertisers to target specific audiences based on demographics, interests,

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