Tag: elements of agenda setting

Journalism and Mass Communication Objective Questions (DMCQ) Q 1. What does CAGR related to? (A) growth (B) codes (C) audience (D) none Correct Answer: (A) growth Explanation: CAGR stands for Compound Annual Growth Rate that is the rate with which the development is taking place in different sectors such as music, television etc. Q 2. Which one among the following is related to films? (A) Mukta Arts (B) Tips Industries (C) FXLabs Studio (D) none Correct Answer: (A) Mukta Arts Explanation: Mukta Arts is the film production company in India. Tips Industries is the music production company and FXLabs Studio is the game developers and distributors. Q 3. Who monitors the film industry? (A) IMPPA (B) AMPTPP (C) Guild of India (D) all the above Correct Answer: (D) all the above Explanation: The film Industry is monitored by the Indian Motion Picture Producers Association (IMPPA), Film Television Producers, Guild of India, the Association of Motion Pictures and Television Programme Producers ( AMPTPP), and the Film Writers Association (FWA). Q 4. Why does the information fatigue happen? (A) less information (B) excessive information (C) balanced information (D) no information at all Correct Answer: (B) excessive information Explanation: The pervasiveness nature of mass communication results in information fatigue that is only because we have excessive information. Q 5. What is Jazz journalism related to? (A) Hollywood (B) violence (C) money (D) all the above Correct Answer: (D) all the above Explanation: Jazz journalism followed yellow journalism from 1919 to 1924 and it covered subjects related to Hollywood, sex, violence and money. Q 6. ________________ carried out the research on the limited effects of media. (A) Elihu Katz (B) Paul Lazarsfeld (C) Marie Jahoda (D) none Correct Answer: (B) Paul Lazarsfeld Explanation: Paul Lazarsfeld carried out research on the limited effects of media during his work at the Columbia Bureau of Applied Social Research. One of the famous research he carried out was onto the voting behavior during the Us presidential election in the 1940s. Q 7. ________________ play an important role in people's voting behavior. (A) Opinion leaders (B) Political candidates (C) Opinion followers (D) All the above Correct Answer: (A) Opinion leaders Explanation: Opinion leaders play an important role in people's voting behavior as they reshape the message by adding their interpretations and judgments. Q 8. Which of the following is included in the elements of agenda setting? (A) frequency of reporting (B) degree of conflict generated in reports (C) prominence given to news headlines displays (D) all the above Correct Answer: (D) all the above Explanation: Maxwell Mc Comb and Donald Shaw confirms the agenda setting through these elements- frequency or quality of reporting, degree of conflict generated in reports and the prominence given to the display headlines,layout, timing and TV set. Q 9. World will be seen differently by different people through the map drawn by writers, editors and publishers, is the observation made by (A) Donald Shaw (B) Maxwell Mc Combs (C) Bernard Cohen (D) none Correct Answer: (C) Bernard Cohen Explanation: According to him media is successful in telling people what they can think about instead what to think so he made the above observation accordingly. Q 10. Who introduced the term narcotizing dysfunction? (A) Paul Lazarsfeld (B) Robert K Merton (C) Both (D) none Correct Answer: (C) Both Explanation: Narcotizing dysfunction theory states that when media provides an intensive amount of news coverage back to back then at some point of time the audience gets numb to the happenings around them and remains least bothered even about the compelling issues.

Tag: elements of agenda setting

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