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When media consumers search for knowledge as a motive, need

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When media consumers search for knowledge as a motive, the need becomes (A) Biased (B) Selective (C) Affective (D) Cognitive Correct Ans: (D) Explanation: When media consumers actively seek knowledge, their need falls under the cognitive category. This means they engage with media primarily to acquire information, enhance understanding, and expand awareness. Cognitive needs drive […]

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The British Broadcasting Corporation’s main revenue source was

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The British Broadcasting Corporation’s main revenue source for a long time was (A) Government subsidy (B) Licence fee (C) Public donations (D) Sale of bonds Correct Ans: (B) Explanation: The British Broadcasting Corporation (BBC) is one of the most renowned public service broadcasters in the world. For a long time, its main revenue source was

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The factual information in mass media is often referred to as: 

Leave a Comment / Dec 2007 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

The factual information in mass media is often referred to as:  (A) news information (B) relational information (C) content information (D) channel information Correct Ans: (C) Explanation: The factual information presented in mass media is often referred to as content information. This includes the data, facts, and reports delivered through media channels, such as news

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Media Content and Its Societal Impact

Leave a Comment / Dec 2006 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Content of media effectively influences the subject matter of the group communication in the society.  Reason (R): Content of media is the mirror image of the society.  (A) Both (A) and (R) are true  (B) Both (A) and (R) are true but (R) is not the correct explanation of (A)  (C) (A) is

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