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Distribution

Organisations that move products from producers to consumers are

Leave a Comment / Dec 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

People and media organisations that move products from producers to consumers are called (A) sellers (B) conduits (C) suppliers (D) channels Correct Ans: (D) Explanation: In mass communication and marketing, the term “channels” refers to the people, media organizations, or platforms that help move products or messages from producers to consumers. These channels bridge the […]

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Sequence of Five functional stages of developmental model

Leave a Comment / June 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Identify the correct sequence of five functional stages of developmental model for product, person and PR campaign. (A) Distribution, participation, legitimacy, penetration, identification (B) Identification, legitimacy, participation, penetration, distribution (C) Participation, identification, penetration, distribution, legitimacy (D) Legitimacy, participation, identification, Penetration, distribution Correct Ans: (B) Explanation: A structured and well-organized approach is absolutely essential for ensuring

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Stages in Developmental Idea Campaigns

Leave a Comment / Dec 2012 (III), Development Communication, MCQ (Question-Answer), UGC-NET (Paper III) /

 The correct sequence of the stages in the developmental idea campaigns is (A) Distribution, penetration, participation, legitimacy, identification (B) Identification, legitimacy, participation, penetration, distribution (C) Identification, participation, penetration, legitimacy, distribution (D) Participation, penetration, legitimacy, identification, distribution Correct Ans: (B) Explanation: A successful developmental idea campaign follows a structured process to create impact and reach the

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