Assertion (A): Folk media are now museum artifacts. Reason (R): They are unable to survive against the power of technology-propelled massmedia. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is false, but (R) is true. Correct Ans: (A) Explanation: Folk media, which once played a vital role in communication, are now seen as museum artifacts. Traditional forms such as street plays, puppetry, folk songs, and storytelling have lost their significance in mainstream communication. As societies modernize, people rely more on digital platforms, television, and radio for information and entertainment. The fast-paced nature of mass media has made folk media seem outdated and less effective. The reason states that folk media cannot survive against technology-driven mass media. This explanation is valid because modern media platforms offer instant, visually appealing, and interactive content that traditional forms cannot match. As a result, audiences prefer digital entertainment over traditional performances, leading to the gradual disappearance of folk media. Moreover, younger generations have limited exposure to these art forms, further pushing them toward extinction. Therefore, both the assertion and the reason are true. Folk media have become museum artifacts, and their decline is mainly due to the overpowering presence of mass media. However, some efforts are being made to revive folk traditions through digital adaptations and cultural initiatives. Integrating folk elements into new media platforms could help preserve their relevance while embracing technological advancements.