When company websites include a permanent display, usually a small box at the side of the screen that invites users to participate in a research project is known as Correct Ans: (A) Explanation:A stationary display is a small, fixed box that often appears on the edge of a website screen. Companies use this feature to […]
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The principal feature of marketing communication (A) Surplus-demand (B) Product life (C) Hidden prices (D) Two-way communication Correct Ans: (D) Explanation: The key feature of marketing communication is two-way communication, which enables interaction between brands and consumers. Unlike traditional one-way advertising, this approach encourages feedback, engagement, and dialogue. Therefore, businesses can understand consumer needs and
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When an advertising agency offers several specialized services, it is called (A) Bunch (B) Umbrella (C) Boutique (D) Bouquet Correct Ans: (D) Explanation: An advertising agency that provides multiple specialized services is called a bouquet agency. Since it offers a variety of services such as media planning, branding, digital marketing, and creative development, it helps
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PR-mix is a blend of (A) population mix (B) promotion mix (C) propaganda mix (D) external media mix Correct Ans: (B) Explanation: PR-Mix refers to a blend of promotional strategies used in public relations to effectively communicate with target audiences. It integrates various tools like media relations, events, sponsorships, and digital marketing to shape public
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IMRB is a unit of: (A) United Thompson Associates (B) Universal Thompson Associates (C) Hindustan Thompson Associates (D) Indian Thompson Associates Correct Ans: (C) Explanation: IMRB (Indian Market Research Bureau) is a unit of Hindustan Thompson Associates (HTA). Established in 1971, it quickly became India’s leading market research agency. Before IMRB, businesses relied on limited
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