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Scheme advertising aims at _________ promotion.

Leave a Comment / Advertising and Marketing Communication, Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Scheme advertising aims at _________ promotion. (A) Institutional (B) Creative (C) Internal (D) Consumer Correct Ans: (D) Explanation: Scheme advertising focuses on consumer promotion, aiming to attract buyers by offering special deals, discounts, or incentives. Companies use this strategy to boost sales, encourage brand loyalty, and influence purchasing decisions. Therefore, it plays a crucial role […]

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A rate of decline in response to advertisements is called

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

A rate of decline in response to advertisements is called (A) Response decay (B) Staggered response (C) Response downturn (D) Response entropy Correct Ans: (A) Explanation Response decay refers to the gradual decline in consumer engagement with advertisements over time. Initially, ads attract attention and generate interest. However, repeated exposure leads to diminishing returns, meaning

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The largest advertising agency of the world is

Leave a Comment / Advertising and Marketing Communication, Dec 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The largest advertising agency of the world is (A) J. Walter Thompson (B) Saatehi and Saatehi (C) David Ogilvy Inc. (D) MacConn-Erikson Worldwide Correct Ans: (D) Explanation: McCann-Erickson Worldwide holds the title of the largest advertising agency in the world. This agency, part of McCann Worldgroup, has built a reputation for creating iconic global advertising

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Does Global Recession Drive Paid News in Indian Media?

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Media Law & Ethics, UGC-NET (Paper II) /

Assertion (A): In times of global recession, paid news is a supplementary source of revenue for media houses   Reason (R): Media houses in India have been experiencing increased production cost and staff wages in the last few years. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R)

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