Assertion (A): Lower-case headlines are easier to read than all caps headlines. Reason (R): Research has shown that headlines set in all caps are read 12 percent slower than those set in caps and lower case letters. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not […]
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Simultaneous presentation of two contradictory visuals is called (A) Counter point (B) Counter angle (C) Counter bias (D) Counter view Correct Ans: (A) Explanation: Counterpoint refers to the technique of presenting two contradictory visuals at the same time. Filmmakers, advertisers, and designers use this method to create contrast, highlight conflicts, or add deeper meaning to
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Which of the following is a primary color? (A) Blue (B) Yellow (C) Cyan (D) Magenta Correct Ans: (A) Explanation: Blue forms one of the three primary colors in the RGB (Red, Green, Blue) color model. This model plays a critical role in visual media, especially for devices like TVs, computer monitors, and smartphones. Designers
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The Illusion of spatial distance in a two dimensional medium is referred to as: (A) balance (B) perspective (C) phase (D) pitch Correct Ans: (B) Explanation: The illusion of spatial distance in a two-dimensional medium is perspective. Artists and designers use perspective to create depth and distance on flat surfaces. They manipulate elements like size,
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Patches of white space due to uneven typesetting are called: (A) Rivers (B) Run – ins (C) Canals (D) Skyspace Correct Ans: (A) Explanation: – Uneven typesetting creates patches of white space known as Rivers. These visual gaps appear between words or lines, disrupting the text’s readability and aesthetic flow. Designers aim to avoid rivers
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A sample of colors required for printing advertisements is called: (A) Spectrums (B) Spread (C) Choice plate (D) Swatch Correct Ans: (D) Explanation: – Printers and designers call a sample of colors required for printing advertisements a Swatch. They use swatches to ensure accurate color selection and consistency during the printing process. This tool helps
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Pictures printed as broken glass pieces are referred to as: (A) Wavy pics (B) Torn cut (C) Swash cut (D) Super cut Correct Ans: (C) Explanation: – Designers and artists refer to pictures printed to resemble broken glass pieces as Swash Cut. This technique mimics shattered glass, creating a fragmented, stylized visual effect that adds
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