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Denis McQuail

The notion of multiplicity of paradigm is elaborated by

Leave a Comment / Development Communication, July 2016 (II), UGC-NET (Paper II) /

The notion of multiplicity of paradigm is elaborated by (A) Majid Tehranian (B) Denis McQuail (C) Thomas L. Jacobson (D) Jan Servaes Correct Ans: (D) Explanation:Jan Servaes thoroughly elaborated the notion of multiplicity of paradigms in the field of communication for development. He challenged the dominance of Western-centric and linear models like the modernization theory. […]

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“Revolution of the empowerment of the media consumer” is by

Leave a Comment / MCQ (Question-Answer), Sept 2013 (III), Theories and Models, UGC-NET (Paper III) /

“Revolution of the empowerment of the media consumer” is argued by (A) Denis Mcquail (B) Julious Reuters (C) Benjamin Benett (D) Richard Rosenberg Correct Ans: (B) Explanation: Julious Reuters argued for the “Revolution of the empowerment of the media consumer.” He believed that media audiences no longer remain passive receivers of information. Instead, they now

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The functional analysis approach in communication is related to

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The functional analysis approach in communication is related to (A) Personal influence approach (B) Mass culture approach (C) Persuasive technology approach (D) Social systems approach Correct Ans: (D) Explanation: The functional analysis approach in communication is closely linked to the social systems approach. This perspective examines how communication and media function within society to maintain

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The description of mass media as magic multipliers was given by: 

Leave a Comment / June 2007 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The description of mass media as magic multipliers was given by:   (A) Walter Lippmann (B) Denis McQuail (C) Daniel Lerner (D) Wilbur Schramm Correct Ans: (D) Explanation:Wilbur Schramm, a renowned communication theorist, called mass media “magic multipliers.” He used this term to highlight the media’s power in shaping society. According to Schramm, media can amplify

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