Match List – I with List – II: List I- (Model) List II- (Theorist) (a) Model of Mass Communication process 1. Comstock (b) Cognitive Dissonance Theory 2. Ball-Rokeach & Defleur (c) Dependency Model of Mass Communication 3. Festinger (d) Psychological model of television effect 4. Maletzke Codes: (a) (b) (c) (d) (A) 2 3 4 […]
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In the Dependency Theory propounded by Ball – Rokeach and Defleur, the following element is not a component. (A) Societal System (B) Media System (C) Knowledge System (D) Audience Correct Ans: (C) Explanation: Dependency Theory, proposed by Sandra Ball-Rokeach and Melvin DeFleur, highlights the relationship between the societal system, media system, and audience in shaping
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