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Defleur

Matching Mass Communication Models with Theorists

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Match List – I with List – II: List I- (Model) List II- (Theorist) (a) Model of Mass Communication process 1. Comstock (b) Cognitive Dissonance Theory 2. Ball-Rokeach & Defleur (c) Dependency Model of Mass Communication 3. Festinger (d) Psychological model of television effect 4. Maletzke Codes: (a) (b) (c) (d) (A) 2 3 4 […]

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In the Dependency Theory propounded by Ball –

Leave a Comment / Dec 2011 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

In the Dependency Theory propounded by Ball – Rokeach and Defleur, the following element is not a component.  (A) Societal System   (B) Media System   (C) Knowledge System   (D) Audience  Correct Ans: (C) Explanation: Dependency Theory, proposed by Sandra Ball-Rokeach and Melvin DeFleur, highlights the relationship between the societal system, media system, and audience in shaping

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