data collection

Informal interviews with experienced persons in research form

Informal interviews with experienced persons in the area of research form the basis of (A) experience survey (B) literature survey (C) non – descriptive survey (D) non – contributory survey Correct Ans: (A) Explanation: In mass communication research, experience surveys provide a valuable starting point when a topic is still unclear or unexplored. Researchers use […]

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Focus group interviews demand the presence of a

ย Focus group interviews demand the presence of a(A) Moderator(B) Stenographer(C) Commentator(D) Listenerย  Correct Ans: (A) Explanation: Focus group interviews require a skilled moderator to guide the session effectively. This person ensures that the discussion stays on topic and that all participants feel comfortable sharing their views. Because multiple individuals engage in these interviews at once,

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A chain of referrals to identify respondents for collection of data

A chain of referrals to identify respondents for collection of data will result in the sampling method known as (A) Snowball (B) Probability (C) Incidental (D) Observational Correct Ans: (A) Explanation: Snowball sampling is a non-probability sampling technique where existing respondents recruit new participants for a study. Researchers use this method when the target population

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Process of examining every member of a specified population is

The process of examining every member of a specified population is called (A) Probability (B) Partiality (C) Census (D) Non-probability Correct Ans: (C) Explanation Researchers conduct a census by examining every member of a specified population, ensuring comprehensive and accurate data collection. Unlike sampling methods that select a subset of individuals, a census includes every

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The accuracy of systematic sampling is directly related to

The accuracy of systematic sampling is directly related to the adequacy of (A) Investment (B) Physical resources (C) Research goals (D) Sampling frame Correct Ans: (D) Explanation: Systematic sampling relies on a well-defined sampling frame to ensure accuracy and reliability. The sampling frame serves as a complete list of the population from which researchers select

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Preparation before the task of investigation in qualitative research is

Preparation before beginning the task of investigation in qualitative research is called (A) Curtain raiser (B) Simplification (C) Epoche (D) Pre-review Correct Ans: (C) Explanation: In qualitative research, epoche plays a crucial role in ensuring objectivity. This term, derived from phenomenological research, refers to the process where investigators set aside their preconceptions, biases, and assumptions

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