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culture industry

Who described media contents as cultural products?

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Who described media contents as cultural products? (A) Marshal Mc Luhan (B) E.M. Rogers (C) Newcomb (D) Theodor Adorno Correct Ans: (D) Explanation:Theodor Adorno, a leading figure of the Frankfurt School, viewed media content as cultural products. Unlike artistic expressions, these products result from mass production. Therefore, Adorno argued that media had become tools for […]

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Who first described mass media as a culture industry?

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Who first described mass media as a culture industry? (A) Stuart Hall (B) Theodor Adorno (C) Stuart Mill (D) Jean Boudrillard Correct Ans: (B) Explanation: The term “culture industry” was first introduced by Theodor Adorno and Max Horkheimer, two prominent members of the Frankfurt School. They coined this term in their 1944 book Dialectic of

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