Match List – I with List – II: List – I List – II (a) Cultivation analysis 1. K.S. Sitaram (b) Personal influence 2. George Gerbner (c) Critical theory 3. Katz & Lazarsfeld (d) Cultural communication 4. David Kellner Codes: (a) (b) (c) (d) (A) 1 2 4 3 (B) 2 3 4 1 (C) […]
Key Theories and Scholars in Mass Communication Read More »
Which of the following is from the critical school of thought? (A) Diffusion of innovations (B) Cultivation analysis (C) Cultural imperialism (D) Uses and gratifications Correct Ans: (C) Explanation: Cultural imperialism belongs to the critical school of thought, which examines power structures in media and society. This theory argues that dominant nations influence and control
Which of the following is from the critical school of thought? Read More »
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