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UGC-NET Course

crisis communication

brand story moving from controlled documents to digital communication

The Sovereignty of Perception: Why Your Brand Story Is No Longer Yours to Tell

Leave a Comment / Advertising and Marketing Communication, Blog /

The Illusion of Control For a century, corporate communication lived in the shadow of P.T. Barnum—an era defined by “press agentry,” where PR departments acted as absolute gatekeepers, manufacturing hype and polishing reality until it shone. In that world, the C-suite controlled the brand story because they controlled the channels. That era is dead. Today’s […]

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Evolution of Risk and Crisis Communication in Environmental Contexts

Leave a Comment / Dec 2015 (III), Development Communication, UGC-NET (Paper III) /

Read the passage and answer questions The use of oral and written communication techniques can be dated as far back as human existence and were used to communicate a variety of needs, wishes, commands, and information, including the types of risks humans were exposed to and as a means to warn of impending crises However,

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In the two-way symmetric model of public relations

Leave a Comment / June 2012 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

 In the two-way symmetric model of public relations, the model of communication used is (A) Person-to-person (B) group-to-group (C) person-to-group (D) group-to-person Correct Ans: (B) Explanation: The two-way symmetric model of public relations actively promotes balanced communication between organizations and their audiences. Unlike one-way models, this approach focuses on mutual understanding and dialogue. In this

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