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Organisations that move products from producers to consumers are

Leave a Comment / Dec 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

People and media organisations that move products from producers to consumers are called (A) sellers (B) conduits (C) suppliers (D) channels Correct Ans: (D) Explanation: In mass communication and marketing, the term “channels” refers to the people, media organizations, or platforms that help move products or messages from producers to consumers. These channels bridge the […]

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In the market model of media management, the audience is

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

In the market model of media management, the audience is considered as made up of (A) Representatives (B) Investors (C) Controllers (D) Consumers Correct Ans: (D) Explanation: In the market model of media management, media organizations consider the audience as consumers rather than active participants. This model operates on profit-driven principles, where media companies produce

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When a straight forward proposition is used in advertising, it is

Leave a Comment / Advertising and Marketing Communication, June 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

When a straight forward proposition is used in advertising, it is called (A) Emotional approach (B) Dogmatic approach (C) Creative approach (D) Typical approach Correct Ans: (B) Explanation: The dogmatic approach in advertising uses straightforward propositions to convey a message. This method presents information in a firm and authoritative manner, leaving little room for debate.

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Why Do Many New Brands Fail Every Year?

Leave a Comment / Advertising and Marketing Communication, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Every year a large number of new brands fail and thus die. Reason (R): Brands survive only when they have functional value. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false.

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