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Advertising reflects the ideology of

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans: (D) Explanation: Advertising plays a central role in reflecting and reinforcing the ideology of the marketplace. It does not just sell products; rather, it promotes values like consumerism, competition, material success, and personal identity through consumption. These are core beliefs […]

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Impact of Global Media on Organic Development Models

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): With exposure to global media, the organic model of development is lost sight of. Reason (R): Western values and consumerism have taken over the mindset of common people exposed to Western culture through media. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the

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