The list of population elements from which the sample is drawn is called (A) population register (B) sample register (C) sampling frame (D) population frame Correct Ans: (C) Explanation: In mass communication and social science research, a sampling frame refers to the complete list of population elements from which a researcher selects a sample. It […]
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Informal interviews with experienced persons in the area of research form the basis of (A) experience survey (B) literature survey (C) non – descriptive survey (D) non – contributory survey Correct Ans: (A) Explanation: In mass communication research, experience surveys provide a valuable starting point when a topic is still unclear or unexplored. Researchers use
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Identify the person who defined development communication for the first time in 1970s (A) Christina Ogan (B) Rosemary Righter (C) Nora C Quebral (D) William Hachten Correct Ans: (C) Explanation: In the 1970s, Nora C. Quebral became the first scholar to formally define development communication, which completely shifted the way communication scholars and practitioners understood
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The goal of critical theory in communication is deemed to change the existing ________. (A) administrators (B) realities (C) societal priorities (D) exchange values Correct Ans: (B) Explanation: Critical theory in communication doesn’t just aim to describe media systems or analyze them on the surface. Instead, it goes much deeper. It seeks to challenge and
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Media texts are considered as ________ (A) Confabulatory (B) Paradoxical (C) Stable (D) Unconfined Correct Ans: (D) Explanation: Media texts are best described as unconfined because they are not locked into one fixed meaning or form. Instead, they stay flexible, changing with time, context, and audience. Unlike legal documents or scientific reports, media texts allow
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Find out the correct chronological order of the following readability tests: (A) Cloze procedure, Flesch’s HIS, Flesch’s RIS, Fog Index (B) Flesch’s HIS, Flesch’s RIS, Fog Index, Cloze procedure (C) Fog Index, Flesch’s RIS, Flesch’s HIS, Cloze procedure (D) Flesch’s RIS, Cloze procedure, Fog Index, Flesch’s HIS Correct Ans: (C) Explanation Readability tests help assess
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Media texts have (A) Material benefit (B) Borders (C) Representations (D) Obtrusive strategies Correct Ans: (C) Explanation: Media texts (Option C) primarily have representations. These representations are how media portray various aspects of the world, from people and cultures to events and ideologies. Through media, we interpret and construct meanings about society, often based on
Who used the concept of ‘rear-view mirrorism’ in communication? (A) Sean McBride (B) C. P. Snow (C) Naomi Klein (D) Marshall McLuhan Correct Ans: (D) Explanation:Marshall McLuhan, the renowned communication theorist, introduced the idea of rear-view mirrorism to describe how societies often understand new media by comparing them to old ones. According to McLuhan, we
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