Introduction Have you ever wondered why we spend so much time analyzing news broadcasts, viral ads, or social media trends? To truly understand how the modern world works, we must decode the mechanics of McQuail mass communication theory. Theories are not just dusty academic exercises; they are the “GPS” that helps us navigate the power […]
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John Fiske considers speech as a (A) non-contiguous code (B) social code (C) unreal code (D) disabling code Correct Ans: (B) Explanation:John Fiske, a renowned media theorist, firmly identifies speech as a social code. He explains that codes, including speech, shape how people create, transmit, and interpret meaning in social contexts. Speech, in particular, reflects
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Another communication’ is (A) receiver-centric (B) sender-centric (C) channel-centric (D) technology-centric Correct Ans: (A) Explanation:The term ‘Another Communication’ challenges the traditional sender-centric model of communication. Instead of prioritizing the sender’s intent or the message itself, this model places the receiver at the center of the communication process. It emphasizes how audiences actively interpret, engage with,
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Match the following: List I- (Model) List II- (Elements) (a) Jakobson’s (i) E, E1 and SE (b) Westley and Mac Lean’s (ii) ABX triangle (c) Newcomb’s (iii) ABXC (d) Gerbner’s (iv) Constitutive factors Codes: (a) (b) (c) (d) (A) (i) (iv) (ii) (iii) (B) (iv) (iii) (ii) (i) (C) (iii) (ii) (i) (iv) (D) (ii)
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Match the following: (Author) (Concept) Author Concept (a) Guy Debord (i) Media as cultural industry (b) Theodor Adorno (ii) Ritual view of communication (c) James W Carey (iii) Society of the spectacle (d) Umberto Eco (iv) Mediated hyper – reality Codes: (a) (b) (c) (d) (A) (i) (ii) (iii) (iv) (B) (ii) (iii) (iv) (i)
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The originator of limited effects theory of mass media is (A) E M Rogers (B) Paul Lazarsfeld (C) Harold Innis (D) Harold Lasswell Correct Ans: (B) Explanation: Paul Lazarsfeld (Option B) originated the Limited Effects Theory of mass media. This theory shifts the view that media strongly influences the audience. Instead, it suggests that media’s
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Arbitrary codes in communication are: (A) digital (B) analogic (C) non-functional (D) inappropriate Correct Ans: (A) Explanation:In communication, arbitrary codes refer to signs or symbols that have no natural connection to what they represent. Their meaning is agreed upon socially, not based on resemblance. This makes them a prime example of digital communication. Digital codes
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Identify the correct chronological order of the following communication models: (A) HUB, Schramm’s, Shannon and Weaver, Westley and MC Lean (B) Schramm’s, Shannon and Weaver, HUB, Westley and MC Lean (C) Westley and MC Lean, Schramm, Shannon and Weaver, HUB (D) Shannon and Weaver, Schramm’s, Westley and MC Lean, HUB Correct Ans: (D) Explanation:Understanding the
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