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communication channels

Grapevine communication is part of

Leave a Comment / July 2016 (II), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Grapevine communication is part of (A) advertising (B) communication ethics (C) religious communication (D) public relations Correct Ans: (D) Explanation:Public relations experts recognize grapevine communication as an informal yet powerful communication channel, and they actively use it in public relations strategies. This form of communication spreads information through unofficial means—such as rumors, casual conversations, or […]

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Understanding the Evolution of Writing in Mass Communication

Leave a Comment / Dec 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Different forms of writing have emerged as different channels of mass communication have different ways of expression. Reason (R): The purpose of writing is to explain a point of view, and different forms of writing are only used to confuse the media user. Correct Ans: (C) Explanation:Different writing forms have evolved to meet

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The communication channels are kept open by

Leave a Comment / Communication, Dec 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The communication channels are kept open by (A) Removing regulations (B) Proactive access (C) Phatic function (D) Emotive function  Correct Ans: (C) Explanation: Communication channels remain open through the phatic function, which helps sustain social interactions. Unlike informational or persuasive communication, this function focuses on maintaining relationships rather than conveying new ideas. Everyday greetings, small

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Effective PR program requires coordination of all efforts towards

Leave a Comment / Dec 2008 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

 An effective PR program requires coordination of all efforts towards:  (A) Policy making  (B) Defined goals  (C) Budgeting  (D) Planning Correct Ans: (B) Explanation: An effective public relations (PR) program demands a well-structured and coordinated approach to achieve its objectives. Successful PR efforts focus on aligning all communication strategies and actions with clearly defined goals.

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