The code of ethics for Public Relations was adopted at an international conference (1965) held at (A) Athens (B) London (C) New York (D) Tokyo Correct Ans: (A) Explanation: The Public Relations code of ethics was officially adopted during an international conference in 1965, held in Athens. This pivotal event marked a turning point in standardizing ethical guidelines for PR professionals globally. At this conference, experts and practitioners from various countries came together to create a framework for ethical practices. They aimed to promote transparency, honesty, and professionalism in the field of Public Relations. The adoption of this code was necessary to build trust between organizations, media, and the public. The code emphasizes core principles such as truthfulness, fairness, and respect for public opinion. It also addresses conflicts of interest, ensuring PR professionals act in the best interests of their clients without compromising ethical standards. Furthermore, it promotes accountability and responsibility in all communication practices. This conference in Athens set a foundation for modern PR ethics and inspired the creation of additional regional and national guidelines. For instance, many countries now have their own versions of PR codes, adapted to their specific cultural and legal contexts. In conclusion, the 1965 conference in Athens was a landmark event for Public Relations ethics. It established a universal code that continues to guide professionals in maintaining credibility, trust, and integrity within the industry.