Copy platform refers to

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Copy platform refers to Correct Ans: (B) Explanation:A copy platform refers to a collaborative effort between the client and the advertising agency. It acts as the foundation for creating strong and consistent advertising messages. Both sides work together to outline the tone, message, and direction of the campaign. At the start of any ad campaign, […]

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