Audit Bureau of Circulation

ABC: Audit Bureau of circulation

In the world of media and advertising, transparency and trust are crucial. Advertisers want to make sure their messages reach the right audience, and publishers want to prove their credibility. A newspaper’s circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. This is where the Audit Bureau of Circulations (ABC) comes into play.

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