Match the following: (List I- Concept/Model) (List II- Author/S) (a) Diffusion of innovation (i) Daniel Lerner (b) Change
Tag: change agent
KEY THEORIES IN JOURNALISM AND MASS COMMUNICATION
Understanding key theories in journalism and mass communication is essential for analyzing how information influences society. Scholars like Daniel Lerner and EM Rogers have provided frameworks that explain how media and innovation drive societal change.