Match the following: (List I- Concept/Model) (List II- Author/S) (a) Diffusion of innovation (i) Daniel Lerner (b) Change agent (ii) Robert McNamara (c) Modernising variables (iii) Ryan and Gross (d) Integrated rural development (iv) E.M. Rogers Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (i) (iii) (iv) (i) (C) (i) (ii) (iii) […]
Matching Communication Concepts/Models with Their Authors Read More »
Understanding key theories in journalism and mass communication is essential for analyzing how information influences society. Scholars like Daniel Lerner and EM Rogers have provided frameworks that explain how media and innovation drive societal change.
KEY THEORIES IN JOURNALISM AND MASS COMMUNICATION Read More »
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