Match the following: (List I- Author)(List II- Country)(a) C S pierce(i) Switzerland(b) Ferdinand de Saussuse(ii) France(c) Roland Barthes(iii) Great Britain(d) Stuart Hall(iv) The United States of America Codes:(a)(b)(c)(d)(A)(iii)(iv)(i)(ii)(B)(iv)(i)(ii)(iii)(C)(ii)(iii)(iv)(i)(D)(i)(ii)(iii)(iv) Correct Ans: (B) Explanation: Matching communication theorists to their respective countries is crucial for understanding the evolution of media and semiotic theory. Let’s explore each figure and make the correct pairings. Start with C.S. Pierce. He’s known as the father of American pragmatism and one of the pioneers of semiotics. His contributions to signs and symbols originated in The United States of America. So, (a) matches with (iv). Now look at Ferdinand de Saussure. Often called the founder of modern linguistics, Saussure introduced the concept of the "signifier" and "signified." His theories laid the groundwork for structuralism. He lived and worked in Switzerland, so (b) matches with (i). Next comes Roland Barthes, a major figure in French literary theory and semiotics. He expanded Saussure’s ideas and explored how culture communicates through signs. Clearly, Barthes belongs to France, so (c) fits with (ii). Finally, consider Stuart Hall, a Jamaican-born British cultural theorist. He helped establish the Birmingham School of Cultural Studies and introduced encoding/decoding theory. His work is rooted in Great Britain, which makes (d) match with (iii). Putting all the pairs together: (a) C.S. Pierce → (iv) The United States (b) Ferdinand de Saussure → (i) Switzerland (c) Roland Barthes → (ii) France (d) Stuart Hall → (iii) Great Britain These associations form option (B). Each theorist shaped how we understand meaning, culture, and communication today. Their national contexts deeply influenced their approaches. By recognizing these links, we better grasp their lasting impact.