Scheduling media that involves purchasing large amount of space

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The techniques of scheduling media that involves purchasing a large amount of space is called:  (A) Media Concentration theory (B) Media Dominant theory (C) Media Monitoring theory (D) Media Effects theory Correct Ans: (B) Explanation:Media Dominant Theory refers to a strategic media scheduling approach that involves purchasing large volumes of ad space or airtime. This […]

Scheduling media that involves purchasing large amount of space Read More »