Adjacency is a Correct Ans: (D) Explanation:Adjacency in media plays a crucial role in how advertisers position their messages. Media planners often place a commercial break right next to a popular show or segment. That placement is what professionals call adjacency in media. The main goal is to capture the maximum attention of viewers. Since […]
Composite, component, RGB are forms of (A) Satellite signals (B) Video signals (C) Audio signals (D) Studio signals Correct Ans: (B) Explanation: Video signals play a crucial role in transmitting visual content. Among the various formats, composite, component, and RGB are widely used in video production and broadcasting. Each format has unique characteristics, impacting video
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The term ‘broadcasting’ was borrowed from (A) Radio (B) Television (C) Agriculture (D) Banking Correct Ans: (C) Explanation: The term broadcasting originally belonged to agriculture. Farmers used it to describe the scattering of seeds over a large area. Over time, the media industry borrowed this term. They used it to explain how radio and television
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Broadcasting is a/an ________ activity. (A) Institutional (B) Non-political (C) Dependent (D) Individual Correct Ans: (A) Explanation: Broadcasting functions as an institutional activity because structured organizations control content production and distribution. Since television, radio, and digital platforms require systematic management, institutions play a key role in regulating, financing, and producing media content. Media institutions, such
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Reaching the maximum number of people at the least possible cost by media is called (A) Media manipulation (B) Mediated communication (C) Media efficiency (D) Media consistency Correct Ans: (C) Explanation: Media efficiency refers to the ability of media to reach the highest number of people at the lowest possible cost. It is a key
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_________ is considered as a mechanical medium. (A) Book (B) Newspaper (C) Television (D) Puppetry Correct Ans: (C) Explanation: Television is a mechanical medium because it depends on electronic and mechanical systems for broadcasting. Unlike print media, it does not rely on manual printing methods. Instead, it uses signal transmission, video processing, and broadcasting technologies
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The community radio concept is identified with (A) Broadcasting (B) Narrowcasting (C) Personal casting (D) Podcasting Correct Ans: (B) Explanation: Community radio follows the narrowcasting model. Unlike traditional broadcasting, narrowcasting targets a specific audience rather than reaching the masses. It focuses on local communities, providing content tailored to their needs. This concept helps underrepresented groups
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Identify the correct sequence of launching the satellites from the following: (A) INTELSAT – INSAT 1A – INTERSPUTNIK – EARLY BIR(D) (B) EARLY BIRD – INTELSAT – INTERSPUTNIK – INSAT 1(A) (C) INSAT 1A – EARLY BIRD – INTERSPUTNIK – INTELSAT. (D) INTERSPUTNIK – INSAT 1A EARLY BIRD – INTELSAT Correct Ans: (D) Explanation: Satellites
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