Key Concepts in Media and Market Research

Leave a Comment / Dec 2011 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Match List – I (concepts) with List – II (explanations).  List I (Concepts) List II (Explanations)  (a) Media Research (i) Primary data  (b) Marketing (ii) Study of Customers as a segment  (c) Data of the RNT (iii) A kind of material data  (d) Market Research (iv) Study of broadcast audience   Codes: (a) (b) (c) (d) […]

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