Key Communication Models and Their Theorists
Match the following: List I (Model) List II (Proponent) (a) Hierarchy of effects (i) George Gerbner (b) Audience-centred social marketing (ii) Janice Radway (c) Mean World Index (iii) Rice and Atkin (d) Feminist reception studies (iv) Brenda Dervin Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (i) […]
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