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Scheduling media that involves purchasing large amount of space

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The techniques of scheduling media that involves purchasing a large amount of space is called:  (A) Media Concentration theory (B) Media Dominant theory (C) Media Monitoring theory (D) Media Effects theory Correct Ans: (B) Explanation:Media Dominant Theory refers to a strategic media scheduling approach that involves purchasing large volumes of ad space or airtime. This […]

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When products are sold using designs drawn from media products

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

When products are sold using designs drawn from media products, it is called (A) Promotional sales (B) Media promotion (C) Character merchandising (D) Mediated selling Correct Ans: (C) Explanation: Character merchandising refers to selling products that feature designs, images, or themes inspired by media content. This marketing strategy connects consumer goods with popular media franchises,

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