Author of Define Advertising Goals for Measured Advertising Results

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? (A) David Ogilvy (B) Green Rosenburg (C) Philip Kotler (D) R.H. Colley  Correct Ans: (D) Explanation: R.H. Colley wrote Define Advertising Goals for Measured Advertising Results (DAGMAR) to introduce a measurable and structured approach to advertising effectiveness. His book completely changed […]

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