An index that identifies the demand for a brand within a region is identified as (A) brand deposition index (B) brand demand index (C) brand development index (D) brand disposition index Correct Ans: (C) Explanation: The Brand Development Index (BDI) is a crucial media and marketing metric that helps advertisers and planners measure the relative […]
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Assertion (A): Advertisements do not yield the desired effect for many brands/products. Reason (R): The pre-tests and pilot tests for advertisements are done in artificial surrounding, hence, the effectiveness cannot be determined. Correct Ans: (B) Explanation:Many brands invest heavily in advertising, expecting it to boost awareness, sales, and loyalty. Yet, not all campaigns deliver the
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